On local radio for the last month or so, there has been a series of commercials about “EC”. My memory is notoriously bad, but I think they say it stands for Emergency Contraceptive. The typical commercial goes like this:
Male #1: “Did you see that girl at the bar last night?”
Male #2 (excitedly): “That really hot girl you were talking to? Yeah. What happened?”
M1: “Well, I took her back to my place, and things got a little hot and heavy, and I forgot to use protection!”
M2: “Way to g… I mean… Oh, no! Well, you’ll need to get her to go down to the Family Planning Clinic and get some EC — Emergency Contraception. It works for up to 72 hours…”
Every time I hear one of these commercials, it drives me mad. Let’s face it, the real message should go something like this:
Female #1: “So, I met this guy at the bar last night. I was with him, and we didn’t use protection.”
Female #2: “You… what?! You idiot! What’s the heck is the matter with you? You just met this guy, you sleep with him, and you don’t have enough common sense to at least make him wear a condom?! You don’t have any idea who he is or what he’s carrying!”
F1: “Yeah. I’m worried I might be pregnant.”
F2: “Oh, yeah. That should be your biggest worry. Never mind the fact that this guy you just met could’ve had any number of diseases… Warts, Herpes, AIDS…”
F1 (flustered): “Wait… why are you acting like I did something wrong? Shouldn’t you be telling me about Emergency Contraception, the Family Planning Clinic, and how that’ll solve all my problems??”
F2: “I’ll take you down there, but I think you need to hear this. The clinic isn’t going to solve all your problems, because as much as they’d like to, they can’t fix that hole in your head. Being overly excited is no excuse for not taking a few fairly simple precautions to protect yourself — EC might prevent a pregnancy, but it’s sure as heck not going to stop all of those billions of viruses you could’ve exposed yourself to. Of course, you’ll be able to feel better when you’re lying on your death bed because of the AIDS virus — at least you didn’t get pregnant.”
F1 (worried): “Viruses? Don’t talk about those!! They’re such a downer, since I can’t take a pill the next day to get rid of them. Let’s just drive down to the clinic.”
F2: “I wish we didn’t have to talk about them, but you kind of opened yourself up to it, what with the acting like an idiot and having unprotected sex with someone you just met… at a BAR, of all places!”
F1: “Would you just shut up? This is a free country, and I can do what I want without worrying about consequences. Drive me down to the clinic.”
F2: “For the love of…! Yes, this is a free country, and that freedom means that you have a lot of choice in what you do, but you have to face the consequences — that’s all part and parcel with the whole ‘free woman’ gig! You’re such an idiot!”
The first time I complained about one of these commercials, I was asked if I was opposed to a woman’s right to choose. My opinions on abortion have NOTHING to do with the problems I have with these commercials, but in case you’re interested, I’ll hit that tangent first.
Abortion is a very complex issue, and in every argument between thinking people, it comes down to exactly when the unborn child is considered a person unto itself. While it’s obvious that a woman should have the right to choose what is done with (or to) her body, when we decide that the baby is, well, a baby and not just a “fetus”, her right to choose has to take a backseat to the baby’s right to live. While I’m prone to believing that the baby is a separate being very soon after conception (if for no other reason, I choose to believe this because I feel it’s better to err on the side of caution), I’m willing to accept the fact that most abortion activists don’t feel that way. I could write a lot more on the subject, but like I said, that’s not really the point to this post.
What really annoys me about these commercials is that the way they’re written doesn’t even try to touch on the idea that these people should take some kind of responsibility, or that they should worry about something besides the idea that there might be a baby that they’d have to take care of. I understand that, in the heat of the moment, one’s better sense might temporarily flee. I’d probably be fairly kind about it if this kind of situation came up with a friend (more so than the woman in my sample commercial, but since it’s a commercial, there’s no need to mollycoddle the imaginary stupid friend. Fear of having that kind of reaction from their friends might make people think twice about what they’re doing, but I doubt it), but I don’t think I’d completely whitewash his/her responsibility in this matter.
The message that these commercials give is: “Unsafe sex is cool now, because you can fix any problems it may bring about as long as you come to the clinic within 72 hours.” The message that I’d like them to be spreading would be something like this: “Sex isn’t this fun little thing that has no consequences. Everyone makes mistakes, but you need to use your brain just a bit. In addition to the risk of your having a child, there are a myriad of diseases that you need to be concerned about, and not even the BEST protective measures are 100% effective. There are emergency measures that can help deal with a potential pregnancy, but we can’t help protect you from disease, and it’s better to just not put yourself in this situation to begin with. If you’re not ready to deal with the consequences, why don’t you just try abstinence from now on?”
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