On Gas Stations and Credit Cards
Oops. Wrote this one a couple of weeks ago, but never got it posted.
Yahoo! Finance has an article, titled “When Gas Stations Run Out of Gas“, which highlights some of the problems that gas stations are facing with the current prices. Quick summary: with prices this high, consumers are bargain shopping more, so profit margins are tight. When the margins are this tight, the percentage of credit card transactions that are taken by credit companies is large enough that it causes the stations to actually lose money per gallon of gasoline.
Other service stations with a higher volume of credit-card sales say their fees add up to an average of 10¢ or 12¢ a gallon. What’s worse, says Mike Convey, a gasoline salesman for Tampa-based J.H. Williams Oil, is that most consumers are now paying with credit cards because the price to fill the tank has gotten so high. About four years ago, approximately 25% of the business at his company’s 20 or so filling stations was done with credit cards. Now about 75% of their gasoline is sold on credit, pushing up his firm’s credit-card costs.
Emphasis mine.
I can’t help thinking that the writer of this article is blaming high gas prices for all of the increase in credit-cart usage at the pump when there may be other factors at work as well:
- Pay-at-the-Pump convenience. Similarly, as pay-at-the-pump became a standard option, more people would choose to use their debit/credit cards instead of cash simply for convenience.
- Pre-pay inconvenience. Not only is pay-at-the-pump more convenient, but the option of pumping the gas and then walking in to pay the bill has been taken from us at most gas stations. If you’re planning to use cash, you’d be walking into the store anyway, so the added inconvenience may seem minimal, but I, for one, am reluctant to pre-pay because I suck at estimating how much gasoline my tank will hold. What if I walk in and give the cashier $40 only to discover that my tank was only able to hold $34.87? It’s easier to use the credit card and just settle up with the credit card company when I get home.
- Increased debit card prevalence. Over the last few years, as the number of places that accept them has increased, more and more people are using debit cards more and more often. I’m not 100% certain that debit cards carry the same per-transaction fee for retailers, but it seems to me that they’re run through the same networks, so I think it’s likely.
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Cash back benefits. This one may not matter to retailers so much, because they may get the fee waived on cards that share their chain’s branding, but every time I go to the pump lately, I see a form to apply for a credit card.
In some cases (BP, for example), the offer is for up to 10% cash back on fuel purchases for the first six months. I spent $55 on gasoline this morning to fill up one of our two cars. Assume we fill up the tank four times a month, that’s $220 a month, or $1,320 in six months (and that’s not counting the money we spend filling up our other car). One hundred and thirty two dollars given to me for spending money that I would’ve spent anyway is a pretty powerful incentive for me to use a credit card at the pump.
While that’s hardly typical of most cards (and it only works at one type of station, where, as I said, the retailer may not feel the bite as badly anyway on a branded card) even a much smaller incentive would give you some small relief at the pump, and if you have the discipline to pay the card off in full every month, it’s effectively “free” money.
While it’s very fair to say that the increased credit card usage at the gas station is having an adverse effect on the stations, it’s not so fair to blame every bit of that increased usage on the increased gas prices.