In which I continue to emulate Paramount
I had planned to let yesterday’s post be the last Star Trek post, but since it garnered an actual comment (two, technically, but both from the same person), I’ve decided to continue with the Star Trek posts for one more day.
According to MSN, Star Trek brought in about 50% more money opening weekend than Paramount had projected, coming in at $76.5 million. Unfortunately, that still puts it behind Wolverine‘s (*spit*) opening weekend of $87 million.
In the article above, I found this to be the most interesting point:
“It’s the same weekend drop as (‘X-Men: The Last Stand’), the last one. That tends to be what fan-based movies do,” said Chris Aronson, senior vice president of domestic distribution for 20th Century Fox. “To have $130 million in the first 10 days is sensational. We think we withstood the attack of ‘Star Trek,’ if you will, and will settle into a long, successful run.”
Here’s something else that The Last Stand had in common with Wolverine: it sucked (at least in comparison to the first two Xmen movies). The first X-men movie, which was very good, dropped 56.92% after the first week. The second X-men movie, which was excellent, dropped 53.21%. The Last Stand dropped 66.89%, and Wolverine dropped 68.26%. Note that those last two numbers are significantly higher than the first two. But, weren’t those as “fan-based” as the others? Why does Chris Aronson only compare Wolverine to The Last Stand? Could it be that he’s just trying to spin the drop in Wolverine‘s receipts?
Of course, I’m probably just reading more into this than I should; Star Trek is probably a big contributor to Wolverine’s drop, more so than the fact that Wolverine sucked.