In an attempt to be competitive against banks that charge a ton of overdraft fees (and that’re likely to charge more in the near future), a Texas Bank named Probity is offering an alternative, which the CEO calls “Netflix for your checking account.”
In April, a tiny startup launched with a crazy idea: to offer checking accounts that aren’t free — they cost $19.95 a month. Yet Probity already has several hundred customers.
Tim Smith, a former bank consultant turned CEO of Austin, Texas-based Probity Financial Services, which offers the online checking accounts in partnership with a Missouri-based bank, started the company after getting fed up with the fees and penalties associated with most banks’ “free” checking accounts — such as overdraft fees of $35 a pop. (In March, we wrote about how consumers are fed up with these fees, which the Federal Reserve is trying to regulate more strictly.)
I’m kind of torn on this one. On the one hand, those fees provide a pretty good incentive[] to get people to strive to have more control over themselves (and their wallets). Doing away with those fees is likely to just make people less responsible with their money, which is more painful in the long run. (“The ultimate result of shielding men from the effects of folly is to fill the world with fools.” – Herbert Spencer)
On the other hand, I admire the fact that Mr. Smith and his colleagues have seen an opportunity and are now providing a service that people may want and/or need. It’s not like the government’s swooping in to “save” people from their own stupidity “predatory” bank practices. I like the fact that this plan has sprung up, quite naturally, from the market itself.
Besides, as Harlan Ellison once said, “The two most common elements in the universe are hydrogen…and stupidity.” This new offering by Probity (and, come to think of it, the fees that they’re striving to replace) are simply a method of making money from stupidity[]. I’d certainly do the same thing if I came up with a way to do it.
Both the article above and the source from which I found it (see the hat tip, below) seem to imply that this is the end of free checking, but I kind of doubt that. I think it’s just an alternative for those who might see value in paying an advance fee to avoid later ones. That the later fees could be avoided simply by exercising a little self control isn’t really a problem, as no one is expected to exercise self control anymore anyway[]
( þ The Atlantic Business Blog )